After spending years in the logistics industry, we saw a pattern—every company was chasing size, but not quality. The focus was always on expanding, taking on more industries, and handling more shipments. But in this rush to grow, something critical was lost: service stopped being a service. It became just another number in a never-ending cycle of achieving targets.

We saw logistics companies trying to do everything—but in doing so, they became masters of none.

That’s when we knew something had to change.